Hi there! 👋🏻
I'm Sasirin Tanopajaisit but you can call me Nice!👩🏻💻♥️
I’m a UX/UI designer with a business mindset, crafting intuitive and impactful experiences that blend usability with efficiency. My goal? To design solutions that not only look great but also drive real results by putting users first.
I believe design should be more than aesthetics—it should bring joy, solve problems, and make life easier. Let's build something meaningful together!
Let’s connect—view my resume below👇🏻
Work Experience
Senior UX/UI Designer at Allianz Ayudhya, Insurance Company
Nov 2023 - Present
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Lead user research & usability testing to refine the app experience, ensuring an intuitive and seamless user journey
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Design and present key features for the insurance agents’ app and back-office system, supporting sales processes and benefit tracking
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Optimize core features of the insurance sales app, balancing user needs with business requirements to improve efficiency and usability
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Collaborate closely with stakeholders, business analysts, developers, and QA throughout the product development lifecycle to align design with technical feasibility and business goals
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Mentor team & UX/UI interns, providing design feedback and guidance to elevate design quality and team capabilities
UX/UI Designer at Oho Chat, Startup-Chat Management Software & Martech Solution
Aug 2022 - Sep 2023 (1 Year 2 Months)
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Utilized design thinking process to develop app features, enhancing user experience
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Created main features: Admin Role, Team Collaboration, Auto-Assign, Customer Satisfaction Dashboard, Saved-Reply, Real-Time Dashboard
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Conducted research on app features & engaged with clients to align with user needs
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Redesigned company website to prioritize user needs and highlight product solutions
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Established a UX writing system to enhance communication across the company
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Designed engaging graphics for social media posts in collaboration with the marketing team
UX/UI Intern at Zaapi, Startup-E-commerce App
Apr 2022 - Jul 2022 (4 Months)
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Conducted thorough competitor research and analyzed app features, aiding product team in informed decision making
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Identified user flow pain points, leading to targeted improvements and enhanced user experience
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Planned and executed usability tests, refining the user experience and gathering actionable insights
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Drafted precise research questions to guide usability testing and ensure comprehensive user feedback
Executive Assistant at Chem Empire, Chemical Industry
Sep 2016 - Dec 2022 (6 Years 4 Months)
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Led marketing strategy development, overseeing branding initiatives and container label design
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Contributed to administrative tasks, international procurement, and facilitated business development coordination
Account Executive at Thoth Media, Digital Agency
Jun 2015 - Jun 2016 (1 Year 1 Month)
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Delivered social media analytics tools and analytical services to clients
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Handled vital client relationships and collaborated with developers to enhance and tailor company products to client specifications
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Implemented effective social media marketing strategies for clients to attain their KPIs
Marketing Intern at Green Magic, Nutrition Wholesaler
Jun 2013 - Aug 2013 (3 Months)
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Collaborated with the team to design brochures, websites, and product displays to enhance customer experience
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Gained hands-on experience in understanding the company's backend operations and systems
Academic Experience
Google UX Design
Coursera
(Sep 2021 - Jun 2022)
Driven by a deep passion for the UX design field, I successfully finished several UX/UI online courses. Now, I'm motivated to explore greater depths as I advance in my new career path.
Interior & Product Design
Chanapatana International
Design Institute
(Sep 2020 - Jun 2022)
I enrolled in the Interior and Product Design course with the intention of elevating my design skills and gaining a deeper understanding of design principles and thinking methodologies, areas that greatly ignite my passion.
BBA - International Business
Chulalongkorn University
(Sep 2011 - Jul 2014)
I have a strong understanding of business concepts, with a passion for marketing, consumer behavior, and creativity. I've also been actively involved in university initiatives like rural camps, working to enhance lives.
Toolbox
Skills
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UX Design (Empathizing, Defining, Ideating, Wireframing, Prototyping, Usability Testing)
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UX Research
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UX Writing
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UI Design/ Visual Design
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Branding/ Marketing /SEO
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Illustration/ Graphic Design
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Website Design
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Product Design
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Agile & Scrum Work Environment
UX Certifications
Personal Details
Birthday 🎂
November 3, 1991
Home 🏡
MBTI 👧🏻
Asoke-Dindaeng rd, BKK.
INFJ